Can enterprise 2.0 be successful relying only on viral adoption by employees? Or does it need top-level sponsorship to push it forward?

There's lots of talk about overcoming obstacles and blockers. What are the qualities common in successful applications of open, collaborative structures?

McKinsey just released a study of +50 Web 2.0 adopting companies over 2 years. http://snurl.com/d0zyz "As many survey respondents are dissatisfied with their use of Web 2.0 technologies as are satisfied." I want to know how enteprises are measuring "success" & "satisfaction" with Web 2.0 adoption.

It would be valuable to outline the true current penetration of E2.0 apps within businesses and individual users.... and likely paths to broader adoption. I think enterprises belong to one of a few organizational personas... just like individual users. It would be helpful to understand the impact on path and pace for future of E2.0

Wide adoption of social software in the enterprise means employees and customers have access to the publish button thereby creating content at a speed that dwarfs what we saw with traditional KM or CMS applications. How are users discovering and consuming content relevant to them?

A theme that you might want to consider including is the causes of resistance within large companies, banks etc. The quality of the tools are for naught unless they can get their minds over the barriers, including data security, legal, oranisational ownership, and technology integration to name four.

From my perspective, the really interesting use case for SNS is the sort of thing that Ross and others have called "in the flow". Are there examples of this in the wild? How are people integrating domain specific software (say, claims handling in the insurance industry) with SNS? Is anybody doing this yet? If not, why not? Do they want to?

There is alot of talk around enterprise 2.0 these days but the sector spans everything from cloud computing in enterprise IT deployments to online collaborative software like Huddle.net. It would be great if the report could spend some time defining the sector, and maybe defining some sub-categories in the sector.

Either in parallel with internal adoption or subsequent to it, investigate the benefits/pitfalls of including customers/suppliers - the gapingvoid 'porous membrane'?